What’s Your Website saying about you?

Did you know that 75% of website viewers determine the credibility of your business based on the first impression of your website?

Let me paint a picture for you

You decide you want to buy pastries from a local bakery. So you hop online and start doing some research on local bakeries near you, you stumble upon one that has good ratings and you click on their website. What you’re met with is something that no consumer ever wants to be met with. Its a website where the text is teeny tiny, the background is a pattern, the pictures look like they were scanned from your grandmas scrapbook and the logo just doesn’t make since. Within 5 seconds you decide whatever pastries this place is selling, it’s not worth the headache of their website. Bam. They just lost a customer.

This happens to business owners way too often. It makes sense too. In a world where everything is go go go, everyone is thinking 10 steps ahead yet missing the first 5 essential steps and wondering why nothing is working. They want to get to the making the money part and don’t want to worry about what’s going to attract the customers.

“Well my product is just so good that I don’t need branding or a working website. They’ll just come because of the product”

Sure. Customers via word of mouth is HUGE in 2026. But lets take a look at some bigger brands. Lets take Apple for instance. Could Apple get sales based on word of mouth alone. in 2026? Absolutely. Everyone knows apple. But back when Apple started… no one knew what Apple was, what they sold etc. When you think of apple what is the very first thing you think of?

Their logo/branding/website. The second thing? Their product.

The product does not matter if your branding doesn’t represent what you want your business to be. Let me say that a little louder for the people in the back. THE PRODUCT DOES NOT MATTER IF YOUR BRANDING DOESN’T REPRESENT WHAT YOU WANT YOUR BUSINESS TO BE.

I will say this over and over and over again. Your branding is your website. Your website is your branding. Your marketing is your branding. Your product is your branding. It all works as a system. Without your website where will people find your brand? Without your branding how will people know your website is yours?

I want you to take a look at your website right now. What is it telling you? Here are some simple things to look for.

WEBSITE CHECKLIST

• Do you have a color palette?
• Upon opening your website, what is the first thing that your eyes are drawn to? Is it your logo?
• Can you read the text on the screen without squinting, double checking, bringing the brightness up on your screen?
• Upon opening the website, can you tell what the business is immediately?
• Do your photos look professional or like they were taken on a blackberry phone?

This is just a little list to get you started. But if you were able to answer yes to all of those questions. GOOD NEWS! You’re in a great spot. If you didn’t answer yes to any of those questions. Don’t worry, I can help! I would love to have virtual coffee with you and go over your website with you. Build your branding and website with you. Whatever you need! If you are feeling insecure about your branding or website, and don’t know where to go from here, head on over to my contact form and lets get in touch. I would love to help you out.

Contact me here!