You might be asking, “What the hell is a mini brand, and why wouldn’t I just invest in the full thing?”
That’s a wonderful question — and I’d love to answer it for you.

When I started my business, I had absolutely no way of investing in my own branding (yes, I’m a brand designer, but every designer will tell you that you’re your hardest client, lol). As a brand new business owner, I would’ve cried happy tears if someone had offered to help me create a cohesive brand at a fraction of the cost of a full brand experience.

Full brand experiences can range anywhere from $3K to $15K and up, depending on the designer’s experience level. That’s a pretty unrealistic cost for new business owners who already have a laundry list of expenses when starting out.

Let’s paint a picture.

Imagine a brand new coffee shop getting ready to open in the new year. It’s October 2025, and their launch date is January 1st. They’ve checked almost everything off their list:

✅ Location
✅ Security system
✅ Insurance
✅ High-grade espresso machine
✅ Remodel
✅ Kitchen setup

The list could go on, but here’s the thing: a lot of people forget about branding as one of their launch priorities. They think, “Oh, I’ll just make a quick logo once everything else is done.” Then suddenly it’s three weeks before opening, they’re overwhelmed, and they have zero time to create a logo.

So they reach out to a designer… only to find out most timelines are 8–10 weeks and the cost? Yeah, it’s a whole arm and a leg. That’s where my Mini Brands come in.

My Mini Brands and Mini Bundles were designed with small businesses in mind — to help you stay on timeline and on budget. I’m not saying branding isn’t worth the big investment (it 100% is). What I am saying is that just because your budget isn’t as big as the Starbucks down the street doesn’t mean you don’t deserve cohesive branding. You absolutely do.

My Mini Brands give you the essentials — the foundation you need to get off the ground and make your business recognizable. Your logo, color palette, and fonts are all you need to start building your identity. Then, down the road, when your budget grows, we can expand your brand together — think coffee sleeves, napkin designs, pastry bags, the fun stuff. Those details are amazing later, but if you can’t swing them now, that’s totally okay.

My Full Branding Experience, on the other hand, dives deep into the heart of your brand. We start by establishing your brand voice (yes, your brand has a voice — and it’s important to learn what it sounds like). From there, we create mood boards, dream up your visual world, and start designing.

The full experience includes a primary and secondary logo, custom icons, a full color palette, curated fonts, and more. It truly sets you up for success — and if you go for my Signature Launch Experience, you’ll also get a three-page website (or more!) and three pieces of custom-designed print collateral.

There’s something for everyone here at Moonlight Studio.

So don’t get discouraged if branding feels out of reach right now. Let me help you make it happen. I offer flexible payment plans and I’ll be right there cheering you on every step of the way. I can’t wait to meet you and help bring your brand to life.

Check out my services here!